top of page

Hi-Chew Mystery Game

A STUDY IN GAMIFYING ADVERTISING

image.png

HI-CHEW RELEASED THEIR VERY FIRST "MYSTERY FLAVOR" IN SEPTEMBER 2025. WHEN THEY GAVE ME THE GREEN LIGHT TO DESIGN A GAME FOR THEIR FANS, I KNEW IT WOULD BE A CATALYST FOR GETTING THEIR FANS PARTICIPATING IN THE UNIVERSE THAT
HI-CHEW IS BUILDING. 

Chewbie's mystery mix-up was a simple but fun guessing game that encouraged players to mix flavored potions in chewbie's cauldron in order to submit a guess for the mystery flavor. players got entered to win various prizes once the flavor was revealed after halloween. 

STEP TWO

STEP THREE

STEP FOUR

STEP FIVE

STEP ONE

STEP
SIX

RESULTS: 

14,000k Unique Players
3k NEw Followers

Client green-lit a minigame for their easter 2026 mystery mix. 


ps: the flavor was cherry-lemon
 

© 2026 by Kat Thompson

  • Facebook
  • Instagram
  • Vimeo
bottom of page