Lexus Case Study

Client Ask:

Do something that’s not an ad that gets Gen-Z to see Lexus as a desirable brand.

Our Idea:

Lexus challenges what it means to buy a car.

In order to build up the value in buying a Lexus, we did something no other car brand has done before. We designed a new incentive system that gives Lexus owners access to becoming curators of the brand.

By verifying their vehicle-identification-number through the Lexus app, owners get instructions and access to a Lexus Curator NFT. This authenticates who gets access to making decisions on behalf of the Lexus brand.

This gives Lexus owners the keys to driving the brand in more ways than one – leading up to the inaugural event, RECOGNIZE.

Lexus Case Study

Lexus challenges what it means to buy a car.

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This gives Lexus owners the keys to driving the brand in more ways than one – leading up to the inaugural event, RECOGNIZE.

Team Members: Paul Noonan, Dillon Key, Ryan Cuming, and Martin Rees