Lexus Case Study
Do something that’s not an ad that gets Gen-Z to see Lexus as a desirable brand.
Lexus challenges what it means to buy a car.
In order to build up the value in buying a Lexus, we did something no other car brand has done before. We designed a new incentive system that gives Lexus owners access to becoming curators of the brand.
By verifying their vehicle-identification-number through the Lexus app, owners get instructions and access to a Lexus Curator NFT. This authenticates who gets access to making decisions on behalf of the Lexus brand.