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Lexus Case Study

Client Ask:

Do something that’s not an ad that gets Gen-Z to see Lexus as a desirable brand.


Our Idea:

Lexus challenges what it means to buy a car.

In order to build up the value in buying a Lexus, we did something no other car brand has done before. We designed a new incentive system that gives Lexus owners access to becoming curators of the brand.

By verifying their vehicle-identification-number through the Lexus app, owners get instructions and access to a Lexus Curator NFT. This authenticates who gets access to making decisions on behalf of the Lexus brand.

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This gives Lexus owners the keys to driving the brand in more ways than one – leading up to the inaugural event, RECOGNIZE.
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