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Axe    Body   Spray

Ask: How does Axe get guys excited to go in store and make a purchase? 

Solution: For a real-time reaction to self-doubt, Axe has your back with the Hype Can.

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Hype Can gives you the chance to win special merch, including the grand-prize: a Hype Can Holster designed in partnership with Lil Baby! Stylistically, these prizes are made with a combination of AXE vibe and Gen Z fashion trends. Didn't win merch? You can still subscribe to Hype-Can sending you messages throughout the day to give you boosts of confidence!

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Team: Emma Finn (CW) Martin Rees (CW) Peyton Spangler (XD) Shoshana Cohen (ST) 
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