Axe Body Spray
Ask: How does Axe get guys excited to go in store and make a purchase?
Solution: For a real-time reaction to self-doubt, Axe has your back with the Hype Can.
Hype Can gives you the chance to win special merch, including the grand-prize: a Hype Can Holster designed in partnership with Lil Baby! Stylistically, these prizes are made with a combination of AXE vibe and Gen Z fashion trends. Didn't win merch? You can still subscribe to Hype-Can sending you messages throughout the day to give you boosts of confidence!